> ## Documentation Index
> Fetch the complete documentation index at: https://help.storetalk.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Sending a WhatsApp Campaign

> Broadcast a message to hundreds of customers at once — the right way.

A Campaign lets you send one WhatsApp message to a whole group of customers at the same time. This is perfect for offers, announcements, restock alerts, and event invites.

## How a campaign works

```
You create a campaign
        │
        ▼
┌────────────────────────────────────────┐
│  1. Pick a WhatsApp Template           │
│     (pre-approved message format)      │
└──────────────────┬─────────────────────┘
                   │
                   ▼
┌────────────────────────────────────────┐
│  2. Choose your audience               │
│     (a Segment of contacts)            │
└──────────────────┬─────────────────────┘
                   │
                   ▼
┌────────────────────────────────────────┐
│  3. Schedule or send immediately       │
└──────────────────┬─────────────────────┘
                   │
                   ▼
StoreTalk sends to each contact · tracks
Sent → Delivered → Read · flags failures
```

## Create a campaign step by step

<Steps>
  <Step title="Go to Campaigns">Click **Campaigns** in the left menu and click **New Campaign**.</Step>
  <Step title="Name your campaign">Give it an internal name (e.g. "Diwali Sale 2024") — customers never see this.</Step>
  <Step title="Choose a template">Select a pre-approved WhatsApp message template.</Step>
  <Step title="Choose your audience">Pick a Segment (e.g. "All Wholesale Customers").</Step>
  <Step title="Send or schedule">Click **Send Now** to send immediately, or set a future date and time.</Step>
  <Step title="Confirm">StoreTalk queues and sends all messages for you.</Step>
</Steps>

<Warning>
  You can only send campaigns using pre-approved WhatsApp templates. You cannot send a free-text blast. This is a Meta rule to prevent spam — all businesses must follow it.
</Warning>

<Tip>
  Not sure which template to use? Go to **Settings → Templates** to see all your approved templates. If you need a new one, create it and submit for approval first.
</Tip>

## Campaign best practices

<CardGroup cols={2}>
  <Card title="Do" icon="check" color="#1a7f5a">
    * Send for genuine reasons: offers, order updates, reminders
    * Only message contacts who have interacted with your business
    * Use your brand name so customers recognise you
    * Personalise with the customer's name using template variables
  </Card>

  <Card title="Don't" icon="xmark" color="#e8294a">
    * Send unsolicited messages to cold numbers — accounts get banned
    * Send the same campaign to the same people multiple times in a week
    * Use misleading template text just to get approval
    * Send to opted-out contacts (StoreTalk blocks this automatically)
  </Card>
</CardGroup>