> ## Documentation Index
> Fetch the complete documentation index at: https://help.storetalk.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Your customer contacts

> How StoreTalk saves and manages every customer who messages you.

Every time someone messages your WhatsApp number, StoreTalk automatically saves them as a Contact. You get a full record — their name, phone number, tags, and conversation history — all in one place.

## How a contact is created

```
📱 Customer sends a WhatsApp message
            │
            ▼
┌─────────────────────────────────┐
│   StoreTalk receives the msg    │
│   Checks: is this number saved? │
└────────────┬────────────────────┘
             │
     ┌───────┴───────┐
     │               │
     ▼               ▼
Already saved    New number
→ Updates name   → Creates a
  if changed       new Contact
     │               │
     └───────┬───────┘
             ▼
 Contact Card:  Name · Phone · Tags
 Notes · Email · Conversation History
```

## What you can do with contacts

* Search by name or phone number
* Add tags like "VIP", "Wholesale", or "Mumbai"
* Write private notes only your team can see
* Mark a contact as opted out (they stop receiving campaigns)
* Import a list from Excel or CSV
* Add a contact manually for a customer who hasn't messaged yet

<Tip>
  Use tags to organise your customers. Tag "Wholesale" customers and you can send them bulk pricing updates as a targeted campaign later.
</Tip>