> ## Documentation Index
> Fetch the complete documentation index at: https://help.storetalk.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Grouping contacts with Segments

> Create targeted lists to send the right message to the right people.

A Segment is a saved group of contacts. When you send a Campaign, you pick a Segment as the audience. There are two types: **Static** and **Dynamic**.

## Static vs Dynamic

```
STATIC SEGMENT                DYNAMIC SEGMENT
─────────────────             ───────────────────────
You hand-pick                 StoreTalk automatically
the contacts                  picks contacts that match
                              your rules

Example:                      Example:
"VIP customers for            "All contacts tagged
 Diwali offer"                 'Wholesale' who opted in"

✓ Fixed list                  ✓ Always up to date
✓ Full control                ✓ Grows as new contacts
✗ Must update manually          match your rules
```

## Creating a Static Segment

<Steps>
  <Step title="Go to Segments">Click **Segments** in the left menu.</Step>
  <Step title="New Segment">Click **New Segment** and choose **Static** type.</Step>
  <Step title="Name it">Give the segment a name (e.g. "Diwali VIP List").</Step>
  <Step title="Add contacts">Search and add individual contacts to the list.</Step>
  <Step title="Save">Save — you can add or remove contacts any time.</Step>
</Steps>

## Creating a Dynamic Segment

<Steps>
  <Step title="New Segment">Click **New Segment** and choose **Dynamic** type.</Step>
  <Step title="Add rules">Add rules — for example: Tag equals "Wholesale".</Step>
  <Step title="Narrow it down">Add more rules (e.g. Opted in = Yes) to refine the audience.</Step>
  <Step title="Save">Save — StoreTalk recalculates the list every time you use the segment.</Step>
</Steps>

<Tip>
  Dynamic segments are great for ongoing campaigns. Create one called "Active customers" and it will always include your latest contacts automatically.
</Tip>

## Dynamic segment rules

| Rule                 | What it filters                                            |
| -------------------- | ---------------------------------------------------------- |
| Tag equals           | Contacts with a specific tag                               |
| Source equals        | Where the contact came from (WhatsApp / Imported / Manual) |
| Opted in             | Only contacts who have not unsubscribed                    |
| Has email            | Contacts where an email address is saved                   |
| Created after/before | Contacts added after or before a date                      |
| Name contains        | Contacts whose name includes a specific word               |