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After a campaign is sent, StoreTalk shows you exactly what happened to every message.

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Message status explained

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Delivery flow

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What is a good open rate?

WhatsApp campaigns typically achieve 60–80% read rates — much higher than email. If your read rate is below 40%, review your template text or reconsider your audience targeting.

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What to do about failures

1

Open the campaign

Navigate to the campaign and scroll to the recipient table.
2

Filter by Failed

Use the status filter to show only failed messages.
3

Check the numbers

Are they valid Indian mobile numbers (+91 followed by 10 digits)?
4

Clean your list

Remove invalid numbers from your contacts to keep the list clean.
5

Contact support if needed

If many numbers failed at once, contact StoreTalk support — it may be a delivery issue on our end.
A “Read” does not mean the customer replied. If you want responses, end your template message with a clear call to action — for example: “Reply YES to confirm your order.”