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After a campaign is sent, StoreTalk shows you exactly what happened to every message. Use the results page to measure reach and act on failures.

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Message statuses

StatusWhat it meansWhat to expect
QueuedMessage is waiting to be sentNormal — clears within minutes
SentMessage left StoreTalk and reached WhatsAppGood
DeliveredMessage arrived on the customer’s phoneGood
ReadCustomer opened and read the messageGreat
FailedMessage could not be deliveredAction needed
Messages move through the delivery flow in order: 
Sent ──► Delivered ──► Read
  │
  └──► Failed  (invalid number, banned account, or customer blocked you)

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What is a good read rate?

WhatsApp campaigns typically achieve 60–80% read rates — much higher than email. If your read rate is below 40%, review your template text or reconsider which audience segment you are targeting.
A “Read” does not mean the customer replied. If you want responses, end your template message with a clear call to action — for example: “Reply YES to confirm your order.”

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Fix failed messages

1

Open the campaign

Navigate to the campaign and scroll down to the recipient table.
2

Filter by Failed

Use the status filter to show only failed messages.
3

Check the numbers

Are they valid Indian mobile numbers? A valid number starts with +91 followed by 10 digits.
4

Clean your list

Remove invalid numbers from your contacts to keep your audience list accurate.
5

Contact support if needed

If many numbers failed at the same time, contact StoreTalk support — it may be a delivery issue on our end.
A small number of failures in any campaign is normal. Numbers that fail consistently should be removed from your contacts so they do not affect future campaign stats.