After a campaign is sent, StoreTalk shows you exactly what happened to every message.
Message status explained
| Status | What it means | Good or bad? |
|---|
| Queued | Message is waiting to be sent | Normal — clears within minutes |
| Sent | Message left StoreTalk and reached WhatsApp | Good |
| Delivered | Message arrived on the customer’s phone | Good |
| Read | Customer opened and read the message | Great! |
| Failed | Message could not be delivered | Action needed |
Delivery flow
SENT ──► DELIVERED ──► READ
│
└──► FAILED (number invalid, account banned, or customer blocked you)
What is a good open rate?
WhatsApp campaigns typically achieve 60–80% read rates — much higher than email. If your read rate is below 40%, review your template text or reconsider your audience targeting.
What to do about failures
Open the campaign
Navigate to the campaign and scroll to the recipient table.
Filter by Failed
Use the status filter to show only failed messages.
Check the numbers
Are they valid Indian mobile numbers (+91 followed by 10 digits)?
Clean your list
Remove invalid numbers from your contacts to keep the list clean.
Contact support if needed
If many numbers failed at once, contact StoreTalk support — it may be a delivery issue on our end.
A “Read” does not mean the customer replied. If you want responses, end your template message with a clear call to action — for example: “Reply YES to confirm your order.”
