A Segment is a saved group of contacts. When you send a Campaign, you pick a Segment as the audience. There are two types: Static and Dynamic.
Static vs Dynamic
STATIC SEGMENT DYNAMIC SEGMENT
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You hand-pick StoreTalk automatically
the contacts picks contacts that match
your rules
Example: Example:
"VIP customers for "All contacts tagged
Diwali offer" 'Wholesale' who opted in"
✓ Fixed list ✓ Always up to date
✓ Full control ✓ Grows as new contacts
✗ Must update manually match your rules
Creating a Static Segment
Go to Segments
Click Segments in the left menu.
New Segment
Click New Segment and choose Static type.
Name it
Give the segment a name (e.g. “Diwali VIP List”).
Add contacts
Search and add individual contacts to the list.
Save
Save — you can add or remove contacts any time.
Creating a Dynamic Segment
New Segment
Click New Segment and choose Dynamic type.
Add rules
Add rules — for example: Tag equals “Wholesale”.
Narrow it down
Add more rules (e.g. Opted in = Yes) to refine the audience.
Save
Save — StoreTalk recalculates the list every time you use the segment.
Dynamic segments are great for ongoing campaigns. Create one called “Active customers” and it will always include your latest contacts automatically.
Dynamic segment rules
| Rule | What it filters |
|---|
| Tag equals | Contacts with a specific tag |
| Source equals | Where the contact came from (WhatsApp / Imported / Manual) |
| Opted in | Only contacts who have not unsubscribed |
| Has email | Contacts where an email address is saved |
| Created after/before | Contacts added after or before a date |
| Name contains | Contacts whose name includes a specific word |
