Static vs Dynamic
Creating a Static Segment
1
Go to Segments
Click Segments in the left menu.
2
New Segment
Click New Segment and choose Static type.
3
Name it
Give the segment a name (e.g. “Diwali VIP List”).
4
Add contacts
Search and add individual contacts to the list.
5
Save
Save — you can add or remove contacts any time.
Creating a Dynamic Segment
1
New Segment
Click New Segment and choose Dynamic type.
2
Add rules
Add rules — for example: Tag equals “Wholesale”.
3
Narrow it down
Add more rules (e.g. Opted in = Yes) to refine the audience.
4
Save
Save — StoreTalk recalculates the list every time you use the segment.