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A campaign lets you send one WhatsApp message to an entire group of customers at the same time. Use campaigns for offers, order updates, restock alerts, and event invites.

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How it works

Every campaign follows the same three steps before StoreTalk sends on your behalf:
  1. Pick a template — a pre-approved WhatsApp message format
  2. Choose your audience — a Segment of contacts
  3. Send or schedule — immediately or at a future date and time
StoreTalk then sends to each contact individually and tracks every message through Sent → Delivered → Read, flagging anything that fails.

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Create a campaign

1

Open Campaigns

Click Campaigns in the left menu, then click New Campaign.
2

Name it

Give the campaign an internal name — for example, “Diwali Sale 2024”. Customers never see this name.
3

Choose a template

Select a pre-approved WhatsApp message template from the list.
4

Choose your audience

Pick a Segment — for example, “All Wholesale Customers”.
5

Send or schedule

Click Send Now to send immediately, or set a future date and time.
6

Confirm

StoreTalk queues all messages and sends them for you. You can track progress in the campaign results.
You can only send campaigns using pre-approved WhatsApp templates — free-text blasts are not allowed. This is a Meta rule that applies to all businesses, not just yours. It exists to prevent spam.
Not sure which template to use? Go to Settings → Templates to see all your approved templates. If you need a new one, create it and submit it for approval before creating your campaign.

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Best practices

Do

  • Send for genuine reasons: offers, order updates, reminders
  • Only message contacts who have interacted with your business
  • Use your brand name so customers recognise you
  • Personalise with the customer’s name using template variables

Don't

  • Send unsolicited messages to cold numbers — accounts get banned
  • Send the same campaign to the same people multiple times in a week
  • Use misleading template text just to get approval
  • Send to opted-out contacts (StoreTalk blocks this automatically)